Sales through independent convenience stores grew by a staggering 30% during the coronavirus lockdown. The overall convenience channel will reach 10.7% growth  by the end of 2020 outperforming large grocery stores, according to the latest IGD research. More importantly, millions of consumers rediscovered and fell in love with their local shops that continue to give back to the community during these hard and uncertain times. They also feel much safer shopping within their local community.

The entrepreneurship nature of small shops means that the convenience channel is by far the most fun to work in. Every store, whether centrally managed, symbol or indie, has its own character reflecting its owner’s beliefs and the needs of the local community.

With 46,000+ retail outlets and no rigid buying or category management rules, the channel provides generous space and plenty of opportunities for new or niche brands. 

However...

Before you rush to meet the buyer or spend money on sales agency, consider this:

# Do you know how the channel works and what are the points of influence?

# Have you assessed your route to market and what type of stores your product would sell best?

# Is your sales pitch supported by relevant data and retailer testimonials?

Channel knowhow

Understanding convenience fascias, business models, the supply chain, and who makes the decisions, where and when, is the first step to success. If you are just starting out in the channel or looking to scale up, work with us to understand the points of influence and get your shortcut to growing the business.

Relevant data

Channel specific shopper insights, product range, promotional impact, location intelligence and scanned sales data are hard to come by in this exciting but fragmented channel. We can help you source the right data that is relevant for your product, route to market and geography.  

Outlet profiling

Every store, whether centrally managed, symbol or indie, has its own character reflecting its owner’s beliefs and the needs of the local community. We will help you find and reach the right outlets for your product.  

In-store trials

Facts speak for themselves. To support your launch, we will organise a 10-store trial to give you a full sell-in document utilising location intelligence and pre- and post- product and category sales data.

Trade marketing

Despite its complexities the convenience sector is very well connecting through personal and professional networks. Work with us for strategic and tactical advice.

Wholesale listings

We can help you streamline your route to market options. Work with us to undertand wholesaler customer base, listing priorities and how to win their minds. 

We don't know what we don't know.

Contacts

+44 7464 892681
hello@above-average.co.uk

Address

Loreta Lingyte
128 City Road
London EC1V 2NX

Business hours

Monday — Friday
9am — 4pm

Saturday
10am — 12pm

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